Leads

February 23, 2010

Albert Halluin and Judy Perchonock were 70 and 60 years old, respectively, but their relationship was young. They planned to be married in May — three years after they started dating — and spent every weekend at Halluin’s mountain home west of Yosemite National Park. But the Bay Area couple’s weekly routine turned tragic Friday night, when Halluin’s single- engine plane plummeted into the backyard of a home near Pine Mountain Lake Airport in Groveland (Tuolumne County).

This lead answers all of the questions. Who, what where, why and how, all in a concise paragraph.

In one important sense, these Winter Olympics never had a chance.

Meanwhile, this lead uses a simple obvious lead to hook the readers.

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